What Is Programmatic Advertising?

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What Is Programmatic Advertising?

Definition: Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.

By | 2017-09-24T21:58:15+00:00 September 24th, 2017|Programmatic Advertising|0 Comments

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